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Customer Acquisition

How a billion-dollar software company can double conversion rates with an Analyzr propensity model
How a billion-dollar software company can double conversion rates with an Analyzr propensity model
Our client for this case study is a billion-dollar software company serving mid-market business customers. The company, who we’ll ...
Our client for this case study is a ...
What is a propensity model, and why should marketers care?
What is a propensity model, and why should marketers care?
Have you ever wondered why your competitors seem to do a better job of targeting prospects and achieve higher ...
Have you ever wondered why your competitors seem ...
2020 Lessons Learned: Adapt and Thrive
2020 Lessons Learned: Adapt and Thrive
As the year closes, we thought it would be helpful to reflect on the lessons we have learned. It ...
As the year closes, we thought it would ...
A primer on data-driven selling
A primer on data-driven selling
TLDR: When your business is not meeting sales targets, how do you know whether your sales team is on ...
TLDR: When your business is not meeting sales ...
Three ways AI is impacting your go-to-market strategy
Three ways AI is impacting your go-to-market strategy
In a previous post we reviewed the macro trends underlying the AI disruption. In practice, how does it impact go-to-market strategy? ...
In a previous post we reviewed the macro trends underlying ...