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Marketing Analytics

How to build effective machine learning models: A checklist for marketers
How to build effective machine learning models: A checklist for marketers
You may be in the planning phase of building your own machine learning model, be it a propensity model ...
You may be in the planning phase of ...
What is machine learning and how does it impact marketing analytics?
What is machine learning and how does it impact marketing analytics?
TLDR: Machine learning will help you improve your conversion rates by up to 6x and ability plan resources by ...
TLDR: Machine learning will help you improve your ...
G2M Insights launches Analyzr service
G2M Insights launches Analyzr service
We're thrilled to announce we are launching Analyzr, our service streamlining machine learning analytics for sales and marketing teams!  ...
We're thrilled to announce we are launching Analyzr, ...
Practical lessons when implementing machine learning in marketing projects
Practical lessons when implementing machine learning in marketing projects
Machine learning is a better prediction technology, and with better predictions you can more easily optimize business outcomes. However, ...
Machine learning is a better prediction technology, and ...