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Predictive analytics

What is machine learning and how does it impact marketing analytics?
What is machine learning and how does it impact marketing analytics?
TLDR: Machine learning will help you improve your conversion rates by up to 6x and ability plan resources by ...
TLDR: Machine learning will help you improve your ...
How a billion-dollar software company can double conversion rates with an Analyzr propensity model
How a billion-dollar software company can double conversion rates with an Analyzr propensity model
Our client for this case study is a billion-dollar software company serving mid-market business customers. The company, who we’ll ...
Our client for this case study is a ...
How to build a propensity model: A comprehensive guide
How to build a propensity model: A comprehensive guide
You already understand at a high level what a propensity model is and why marketers should care. Let’s get ...
You already understand at a high level what ...
What is a propensity model, and why should marketers care?
What is a propensity model, and why should marketers care?
Have you ever wondered why your competitors seem to do a better job of targeting prospects and achieve higher ...
Have you ever wondered why your competitors seem ...
G2M Insights launches Analyzr service
G2M Insights launches Analyzr service
We're thrilled to announce we are launching Analyzr, our service streamlining machine learning analytics for sales and marketing teams!  ...
We're thrilled to announce we are launching Analyzr, ...
Practical lessons when implementing machine learning in marketing projects
Practical lessons when implementing machine learning in marketing projects
Machine learning is a better prediction technology, and with better predictions you can more easily optimize business outcomes. However, ...
Machine learning is a better prediction technology, and ...