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Analytics, Delivered

Predicting the Superbowl Winner with Machine Learning
Predicting the Superbowl Winner with Machine Learning
The NFL season just kicked off last week. So you might be making some bets about who’s going to ...
The NFL season just kicked off last week. ...
Performance benchmarks for A/B testing algorithms: which ones work best
Performance benchmarks for A/B testing algorithms: which ones work best
This post is a more technical review validating which algorithms perform best when analyzing A/B testing results. We felt ...
This post is a more technical review validating ...
How to analyze A/B testing results: A comprehensive guide
How to analyze A/B testing results: A comprehensive guide
You already understand at a high level what A/B testing is and why marketers should care. Let’s get into ...
You already understand at a high level what ...
Getting more for less: improving marketing effectiveness with A/B testing
Getting more for less: improving marketing effectiveness with A/B testing
So, you are in charge of the marketing budget and need to evaluate which programs work better so you ...
So, you are in charge of the marketing ...
Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going.
Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going.
Jeff Bezos wrote, “As a senior executive, what do you really get paid to do? You get paid to ...
Jeff Bezos wrote, “As a senior executive, what ...
G2M Insights completes SOC 2 Type 1 Certification for its Analyzr platform
G2M Insights completes SOC 2 Type 1 Certification for its Analyzr platform
We're pleased to announce we've completed our SOC 2 Type 1 certification! We're continuing to build momentum with our ...
We're pleased to announce we've completed our SOC ...