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Analytics

Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing
Media Mix Modeling is Back: A Modern Solution for Data-Driven Marketing
Media mix modeling is back! With increasing data privacy concerns and advancements in machine learning, MMM is regaining prominence ...
Media mix modeling is back! With increasing data ...
Predicting the Superbowl Winner with Machine Learning
Predicting the Superbowl Winner with Machine Learning
The NFL season just kicked off last week. So you might be making some bets about who’s going to ...
The NFL season just kicked off last week. ...
Performance benchmarks for A/B testing algorithms: which ones work best
Performance benchmarks for A/B testing algorithms: which ones work best
This post is a more technical review validating which algorithms perform best when analyzing A/B testing results. We felt ...
This post is a more technical review validating ...
Getting more for less: improving marketing effectiveness with A/B testing
Getting more for less: improving marketing effectiveness with A/B testing
So, you are in charge of the marketing budget and need to evaluate which programs work better so you ...
So, you are in charge of the marketing ...
Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going.
Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going.
Jeff Bezos wrote, “As a senior executive, what do you really get paid to do? You get paid to ...
Jeff Bezos wrote, “As a senior executive, what ...
What is clustering and why should marketers care?
What is clustering and why should marketers care?
Clustering is key to proper data-driven segmentation The first things marketers do when planning a market strategy is often ...
Clustering is key to proper data-driven segmentation The ...