Analytics
Media mix modeling is back! With increasing data privacy concerns and advancements in machine learning, MMM is regaining prominence ...
Media mix modeling is back! With increasing data ...
The NFL season just kicked off last week. So you might be making some bets about who’s going to ...
The NFL season just kicked off last week. ...
This post is a more technical review validating which algorithms perform best when analyzing A/B testing results. We felt ...
This post is a more technical review validating ...
So, you are in charge of the marketing budget and need to evaluate which programs work better so you ...
So, you are in charge of the marketing ...
Jeff Bezos wrote, “As a senior executive, what do you really get paid to do? You get paid to ...
Jeff Bezos wrote, “As a senior executive, what ...
Clustering is key to proper data-driven segmentation The first things marketers do when planning a market strategy is often ...
Clustering is key to proper data-driven segmentation The ...