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Analytics

How to build effective machine learning models: A checklist for marketers
How to build effective machine learning models: A checklist for marketers
You may be in the planning phase of building your own machine learning model, be it a propensity model ...
You may be in the planning phase of ...
What is machine learning and how does it impact marketing analytics?
What is machine learning and how does it impact marketing analytics?
TLDR: Machine learning will help you improve your conversion rates by up to 6x and ability plan resources by ...
TLDR: Machine learning will help you improve your ...
What is a propensity model, and why should marketers care?
What is a propensity model, and why should marketers care?
Have you ever wondered why your competitors seem to do a better job of targeting prospects and achieve higher ...
Have you ever wondered why your competitors seem ...
Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models
Model Drift: Why “Set-It and Forget-It” Doesn’t Work for Machine Learning Models
So you've built your machine learning model and you're proud of your marketing analytics insights. You have accurate propensities ...
So you've built your machine learning model and ...
Practical lessons when implementing machine learning in marketing projects
Practical lessons when implementing machine learning in marketing projects
Machine learning is a better prediction technology, and with better predictions you can more easily optimize business outcomes. However, ...
Machine learning is a better prediction technology, and ...
A primer on data-driven selling
A primer on data-driven selling
TLDR: When your business is not meeting sales targets, how do you know whether your sales team is on ...
TLDR: When your business is not meeting sales ...